Case study · OSTEO PRO
A medical product website, in two languages, in 6 days.
This medical website design case study shows how Floux designed and built the OSTEO PRO website for Premium Pro GmbH, a German medical company, in English and German for orthopaedic specialists in Europe and the MENA region. From the first brief to launch in 6 days.
Germany
Medical device brand
English + Deutsch
Built in 6 days
The brief
Speak to doctors, in their language.
A medical product is not sold like a consumer product. The readers are orthopaedic specialists who want to understand the formulation, the mechanism and who stands behind it, and they read in English or in German.
The website had to look as precise as the product, explain it clearly without overselling, and give specialists one simple way to talk to the company. The launch date left 6 days for everything.
- A clinical, premium look that matches a German medical brand
- The product explained component by component, for professionals
- Every page in English and German, with a one-click language switch
- A contact path written for orthopaedic specialists, with company and production addresses
Our method
Five stages, six days.
In this medical website design case study, the full Floux method ran in under a week, in two languages.
6
Days, brief to launch
01
of 05 stages
01
Discover
Audience, product facts and the company's tone of voice, turned into a six-page sitemap per language.
02
Design
A dark, clinical design with lab imagery, molecular motifs and generous white space, for desktop and phone.
04
Languages and SEO
English and German versions linked with hreflang, with their own titles, descriptions and headings.
05
Launch
Moved live on osteo-pro.de, with an llms.txt file so AI assistants can find each page in both languages.
The website
One brand, two languages.
The English and German homepages on desktop and on a phone. Screenshots of the live osteo-pro.de.
English
Deutsch
Phone: English
Phone: Deutsch
The homepage
From first screen to footer, scroll it.
The product introduction, the multi-modal approach, the formulation, a doctor section and the contact form.
Results
What the client got in 6 days.
We publish enquiry numbers only after they are measured over time, and this medical website design case study will be updated when they are. Here is what went live.
- A premium product website in English and German, live in 6 days
- 12 pages with clean titles, descriptions, headings and language links
- A clear, professional story for orthopaedic specialists in Europe and MENA
- A website the company fully owns, on WordPress, ready to grow with new products
FAQ
Questions about this project.
What medical and healthcare companies ask us after seeing the OSTEO PRO website.
How was a bilingual website delivered in 6 days in this medical website design case study?
The scope was compact and clear: six pages per language and one contact path. That let our five stages run back to back, with both languages delivered in the same week.
How do you write a website for doctors and specialists?
We keep the tone factual and precise, explain the product by its components and how it works, avoid consumer-style promises, and make it obvious who the company is and how specialists can reach it.
How do the English and German versions work for SEO?
Each language has its own URLs, its own titles and descriptions and the right language tag, and every page links to its translation with hreflang, so Google shows German readers the German page.
Can you build websites for medical brands targeting Europe and the MENA region?
Yes. OSTEO PRO is built for specialists in Europe and the MENA region. We plan every language version as a full website rather than a quick translation, including right-to-left Arabic when a brand needs it.
Websites that flow. Designed in Arabic and English, built on WordPress and WooCommerce, owned by you.